
by: JACQLYN HANNA, PRESBYTERIAN LADIES COLLEGE, SYDNEY
In an age of globalized media, protecting cultural identity is important so that culture and history is not lost and current generations are able to comprehend what has happened in order to understand more about their futures.
Through the introduction of new mediums such as the Internet, it is much easier in today’s society to be overcome by technology. As the media has a significant influence on everyone’s daily lives, it has the ability to diminish culture and create a homogenous cultural landscape. Globalization in the media can be divided into three categories: those relating to the production of media, those relating to the content of media, and those relating to the reception of media.
Yesterday, the issue of protection of cultural identity in an age of globalized media was debated in GA 3. Delegate of Thailand Renée Klioufis stated, “We were talking about keeping culture within a world that is constantly evolving . . .In countries such as Thailand, we tried to preserve our culture in any way possible, although in countries with many dialects, the resolution creates further struggles for the government.”
GA 3’s resolution on the protection of cultural identity in an age of globalized media urged governments to protect national cultural industry and activities, and encouraged member states to establish or further develop national media corporations such as national television stations, print media, Internet and/or radio. The resolution also stated that member states collaborate with United Nations Educational, Scientific, and Cultural Organization (UNESCO) to implement student exchange programs focused on creating awareness among young people regarding different cultures and the importance of cultural diversity.
Members had various opinions on the resolution, both in regards to the countries they were representing and personally. Delegate of Pakistan Srushti Kamati claimed, “[Pakistan] does not give [the resolution] that much importance. It is not that significant of an issue when compared to the economy and politics, although it is important because it captures culture, history, and family. It gives an insight into the past, and present generations are now overtaken by the media, particularly the Internet, and are losing their cultural identities.”
Delegate of Sri-Lanka Christine Yen, said, “It was personally pretty important, but not to my country. Although the resolution passed, I do not think it should have. It was amended eight times, clearly demonstrating how it lacked several points. Since the world is emergent, it is important that we move on and accept our cultures and embrace them with our current world.”
In order to protect all cultures, GA 3’s resolution called for all nations to ensure that traditional languages are taught in schools, and urged governments of member nations to further ensure the accessibility of regional languages and dialects. In addition it proposed that governments introduce media labelling, to be standardized by UNESCO to inform consumers of the origin of internationally broadcasted media sources, and encouraged governments of member states to increase support of locally made media resources by offering tax breaks.
GA 3 Delegate of Japan Vishwas Kashyap alleged that, “Japan has always been proud of its culture and heritage. Recent developments however, have been worrying, since they have seriously threatened the sustenance of the existing cultures in our country.”
Although Japan viewed the resolution positively, Delegate of Guatemala Caleb Wiley said, “The resolution passed to my disgust. We ran out of time to discuss all amendments.”
The resolution strongly recommended the creation of an International Festival of Cultural Identities, in order to promote each country’s culture.
“It was a great resolution, and it felt as though the values of all countries advanced. The resolution debated was the best possible decision to overcome an age of globalized media,” Delegate of Canada Henry Mangold concluded.
Overall, the resolution satisfied the majority of the states, and highlighted a significant issue. Protection of cultural identity in an age of globalized media impacts everybody; it is the responsibility of the governments to ensure cultures are not lost due to media influences and that cultural diversity is embraced.